Is art work? Or, is work art?

At times, I think it’s one and at other times, the other.

I came across SEED Media Group’s logo and the description of its creation:

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Designed by Stefan Sagmeister, our logo reflects society through the lens of science. The logo takes its inspiration from nature’s phyllotaxis structure, a Fibonacci-derived algorithm present in a multitude of settings, from the face of a sunflower to the alternating leaves on a plant to the architecture of highways. Depending on its context, the logo adapts and changes color to reflect its cultural surroundings. Our logo brings “Science is Culture” to life.

This logo, and the inspiration behind it, represent to me several things (1) art in the form of logo design (2) a corporate identity that is infused with meaning (3) the consideration of work as art by intertwining corporate purpose with artful expression.

May we all consider our work, whether in a business, philanthropic, or political context, as art.

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