Anyone who’s started a business (or even thought about it) goes through a wave of emotions throughout the process. With little sense of stability until solid cash flow from ongoing sales or secured funding, there are times when you can really feel like a surfer with a broken board at Waimea.

Here’s a great post by Cameron Herold via Tim Ferris discussing the entrepreneurial roller coaster from Cameron’s Backpocket COO Series. He suggests certain actions to take given the emotional state of the CEO and the organization’s position within the business cycle.

Harnessing emotion for strategic action is the most efficient methodology for aligning organizational growth with human-centered leadership. Sometimes strategic planning is the most productive action while at other times it’s talking to the media, and at other times taking a few deep breaths and applying Feng Shui principles.

Action with emotion behind it is very powerful.

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