by neelu on August 23, 2011
I started a new job as an creative recruiter about five months ago. It’s been a STEEP learning curve but with an awesome team also really enjoyable. I’m focused on the interactive space which means in today’s world, I’m knee-deep in user experience designers, interaction designers, visual web designers, and email producers.
I recently saw this slideshow from the founder of Foodspotting, Alexa Andrzejewski, and thought it combined nicely user experience design and entrepreneurship–two topics very dear to me.
What I like most about this presentation is how it focuses on coming up with a vision and then validating the experience — rather than a business model. A business model is still important but it’s just not the central piece — the experience and how one interacts with the product is what everything else, including the business model, revolve around. I also like how the presentation points out the value of creating complete iterations of the product over time — instead of a developing the bottom layer of a wedding cake in phase 1, develop a cupcake — a complete end-result with frosting and a cherry on top. Then, develop a more robust phase 2, followed by phase 3 and so on. These are classic truths of successful entrepreneurship described in pictures rather than numbers. Love it!
by neelu on March 3, 2011
When executive leadership at the most reputable companies in the world are under fire for poor business practice and lying, I shake my head in disbelief. It’s no longer new news, but I continue to be astonished–primarily because I bought into the lie for so long. How can we as a society have let this continue? Is it simply the way the world works?
With money such a part of our survival experience in modern society, how can we change the control it has on our behavior –so people make decisions that are optimal for humanity as a whole?
Most recent public spectacle:
Rajat Gupta, former head of McKinsey
Business is definitely not a gentleman’s game and rife with true locker room antics. Which other business men of stature will be caught with their pants down? Can’t wait to see…