Designed by Stefan Sagmeister, our logo reflects society through the lens of science. The logo takes its inspiration from nature’s phyllotaxis structure, a Fibonacci-derived algorithm present in a multitude of settings, from the face of a sunflower to the alternating leaves on a plant to the architecture of highways. Depending on its context, the logo adapts and changes color to reflect its cultural surroundings. Our logo brings “Science is Culture” to life.
This logo, and the inspiration behind it, represent to me several things (1) art in the form of logo design (2) a corporate identity that is infused with meaning (3) the consideration of work as art by intertwining corporate purpose with artful expression.
May we all consider our work, whether in a business, philanthropic, or political context, as art.
Lewis Pugh shares his experience of swimming Lake Imja at 5,300 meters in the Himalayas, under the watchful gaze of Mt. Everest.
Lewis has a radical mind shift, realizing that to complete this swim, he must change his mind-set. At that altitude, his aggressive approach of swimming as fast as he can across the water does not work. Instead, he must swim with great humility.
A mature man can “shift his mind-set.” I find older men, through life experience, have learned that aggression can cause pain and loss. Approaching with compassion, respect, humility — can create positive outcome, success, loving relationships and engender commitment. Consider the Dalai Lama’s approach.
Try approaching any task moderated with respect and humility — in business, life and love!